Did IBM Drink from the Fountain of Youth?

How is it that a company that is over 100 years old remains fresh and fabulous today? What do you think of when you hear IBM? Check out this video to see if it aligns with your opinion:

It's all in the way you think.

One tool IBM embraces is Design Thinking. IBM's philosophy is:

At IBM, we think the systems of the world should work in service of people. At the heart of our human-centered mission is IBM Design Thinking: a framework to solve our users’ problems at the speed and scale of the modern digital enterprise.
— https://www.ibm.com/design/thinking/

What is Design Thinking?

Design thinking is a powerful tool used to tackle "wicked" problems. It's an iterative and collaborative method of solving complex problems by always empathizing with the end user. You don't have to be a designer to use the process--only think like one. 

As we think critically about creating meaningful workplaces for future generations, I believe Leaders and Lifters of organizations should explore whether this tool should be placed in their toolbox.  


IBM seems to have discovered the organizational "fountain of youth." I commend IBM leaders for their longevity and willingness to change. They have been an integral part of the fabric of the world for over a century. With such deep roots, they are positioned to shape the future for at least another 100 years.

I bet you can think of some "big hairy" problems you need to solve. To learn more about Design Thinking, visit the Interaction Design Foundation for "Essential Design Thinking Videos and Methods."