So you’ve got a logo and your website is up and running. Did you know that’s only the tip of the iceberg when formulating a brand? Your customers want to know the real YOU. Brand beyond the logo.
Why should you plan your authentic brand?
- You are unable to attract and retain your ideal customers.
- You haven’t defined who you are and where you are going which results in you being overworked and forced to chase dollars wherever you can get them.
- You are not positioned for growth, therefore, you are unable to solve bigger problems and make a real impact.
Our Signature R.E.V.A.M.P. program is designed for Small Business owners who want to shift from making a living to making a difference.
You will work through these critical elements of your brand:
R elevance – Why does your brand matter to your target customer/client?
E motion – What emotion does your brand evoke?
V ision – Where are you going?
A uthority – How are you a force in your space?
M essaging – What is your overarching message?
P romise – What is your brand promise?
HERE'S A QUICK PEEK AT MY 3 STEP COACHING PROCESS:
- In addition to the questions above, you will work through a few additional probing questions.
- I collect answers from you.
- We connect for a minimum of three one-hour coaching sessions to dive deeper into your brand.
- I begin work on your Brand Story. I'll send over the first draft.
- You provide feedback.
- I get back to work and polish the story.
- I send you the Brand Story that can be used for printed materials, digital content including your website, social media and more.
- I create a Digital Vision Board (optional) to keep your vision top-of-mind.