Phase One: S.P.U.R. Your Team’s Culture

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At our core, we believe in facilitating conversations that help multi-level leadership teams deliberately shape their cultures. Adapted from the groundbreaking work of Dr. Steven Wolff, this approach guides teams in cultivating a culture rooted in the values of Strengths, Purpose, Understanding, and Respect.

By embracing S.P.U.R., teams establish norms and agreements that reflect their shared values, fostering a cohesive environment where trust, collaboration, and belonging thrive. By consciously shaping new patterns of behavior informed by these agreements, teams create a culture that encourages open dialogue and supports individual growth.

In addition to aligning behaviors with values, we help teams create a supportive "holding environment" where they focus on understanding permission structures, uncovering hidden undiscussable topics, and making observations to address concerns. Our emphasis on curiosity over judgment fosters a safe space for exploration, while accountability and commitment ensure that progress is sustained.

The result? Stronger team bonds and a secure cultural foundation empower teams to tackle adaptive challenges confidently, transforming obstacles into opportunities for growth and innovation. Join us as we guide your team towards a brighter future, equipped to navigate the unknown and achieve lasting success.

Small steps every day can make a big impact.
— Dr. Steven Wolff

S.P.U.R. is ideal for any team navigating complexity and uncertainty in an ever-changing environment including:

  • Startup teams

  • Leadership teams

  • Cross-functional teams

  • Multi-level teams

  • Teams who are merging cultures or some other significant change

  • Teams at any level experiencing conflict and nagging issues

We're committed to delivering impactful experiences, even if it means working in a fast-paced 'pressure cooker' environment. We aim to ensure that every interaction with your team drives immediate action and lasting change. While the process may have challenges, we're dedicated to guiding you. Contact us for a one-on-one discussion about your incredible team.




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